THE TEAM
LISA Wills
CO-Founder
Originally from North Brunswick, New Jersey, Lisa has called Fredericksburg, Virginia home for 20+ years.
Music has been an essential part of her life for as long as she can remember. Undoubtedly, it started with her father's interest in the guitar and listening to ABBA or Neil Diamond at the dinner table. Since her first Metallica concert in the mid-80s, Lisa has lived, breathed, and promoted her favorites like no other.
While balancing a day job and motherhood, Lisa has spent the last few years helping many new bands create and evolve their digital presence by running various fan groups and street teams. On a typical day, Lisa can be found scouring her social feeds for new music. That's where the magic happens – she blows up the internet with Tweets and posts that generate a groundswell of activity from fellow fans. She's been called out a few times by SiriusXM Octane's DJs for her social prowess.
Ghost, Shinedown, and Architects are just a few of the bands that make up the playlist of her life. She also carves out a special place in her heart for today's newcomers: Any Given Sin, Kingdom Collapse, and VRSTY. Once she falls in love with a band, you can't keep her from letting her passion take over. What's most impressive is the number of shows Lisa attends annually.
The road and air mileage totals can compete with any active touring band any day.
At Riff Media Group, Lisa leads the social media, content strategy, development and execution.