Riff Media Group
Riff Media Group comprises a group of hard-core rock/metal fans first and promotional pioneers second. We're a social media marketing and promotions agency that provides street team-building support for bands launching new tracks/albums.
We can be your consultant, run marketing promotions, or manage social media profiles. We can seamlessly integrate with an external radio buying firm. Just ask. Our services are tailored to your unique needs and budget.
The Team
Joe Alfano
A 25+ year corporate marketing and communications veteran, Joe turned his passion for music/band promotion into an undeniable social marketing must-have for some of today's most recognized up-and-coming bands during the Winter of 2019.
Teaming up with industry-leading producer Chris Dawson (Aphotic Studios), Joe launched the first of many Facebook rock band fan groups (Saul).
Since then, Joe's passion for helping and promoting bands has continued with launching other fan communities for auspicious acts like Kingdom Collapse, Relent, and Above Snakes.
When he's not listening to/talking about music or promoting bands, Joe and his wife Cheryl are at home in Boston, MA, with their boys, Zachary and Jacob.
At Riff Media Group, Joe leads the business development efforts.
Lisa Wills
Originally from North Brunswick, New Jersey, Lisa has called Fredericksburg, Virginia home for 20+ years.
Music has been an essential part of her life for as long as she can remember. Undoubtedly, it started with her father's interest in the guitar and listening to ABBA or Neil Diamond at the dinner table. Since her first Metallica concert in the mid-80s', Lisa has lived, breathed, and promoted her favorites like no other.
While balancing a day job and motherhood, Lisa has spent the last few years helping many new bands create and evolve their digital presence by running various fan groups and street teams. On a typical day, Lisa can be found scouring her social feeds for new music. That's where the magic happens – she blows up the internet with Tweets and posts that generate a groundswell of activity from fellow fans. She's been called out a few times by SiriusXM Octane's DJs for her social prowess.
Ghost, Shinedown, and Architects are just a few of the bands that make up the playlist of her life. She also carves out a special place in her heart for today's newcomers: Any Given Sin, Kingdom Collapse, and VRSTY. Once she falls in love with a band, you can't keep her from letting her passion take over. What's most impressive is the number of shows Lisa attends annually.
The road and air mileage totals can compete with any active touring band any day.
At Riff Media Group. Lisa leads the Tweet team development, recruitment, and execution.
Matt James
Hailing from South West England, Matt is the Riff team member with the accent. Like Joe and Lisa, he started proactively working with bands out of a sheer desire to help people – work that accelerated during the pandemic.
His rock/metal music interests include mainstream bands and up-and-comers. However, his ear for unique sounds is apparent when you review his playlist. Matt loves nothing more than finding that one band with something unique that stands out.
Matt enjoys talking about music with anyone. Three of Matt's favorite bands reflect his broad musical tastes: Architects, RXPTRS, and TheCityIsOurs.
At Riff Media Group. Matt leads the stream team development, recruitment, and execution.
Riff Media Group
